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©2018 by Robert Hylton

LYFT

by Ashley Gunderson (CW) & Robert Hylton (CW/AD)

In this campaign, we sought to bring the uniqueness of Lyft drivers to the forefront of our messaging. It is undeniable that Lyft drivers are more personable than those of other rideshare services and it would be a disservice to not to shout it from the rooftops.